Established in April 1974 by Richard Hershman, Rick's Café has evolved from a modest cliffside bar into one of Jamaica's most iconic tourist destinations. Located on the West End Cliffs of Negril, the café offers breathtaking sunset views over the Caribbean Sea, making it a must-visit spot for travelers seeking both relaxation and adventure.

 

Rick's Café is renowned for its exhilarating cliff diving opportunities, where both locals and tourists leap from heights of up to 35 feet into the clear waters below. The venue also features live reggae music, creating a vibrant atmosphere that encapsulates the spirit of Jamaica.

 

The café's resilience is noteworthy; it has been rebuilt multiple times following the devastation of Hurricanes Gilbert in 1988 and Ivan in 2004. Today, it stands as a testament to the enduring appeal of Jamaican hospitality and culture.

 

In 2025, Rick's Café expanded its offerings by launching the "Red Stripe Experience," an interactive audiovisual tour developed in partnership with the iconic Jamaican beer brand. This addition aims to enhance the visitor experience by showcasing the rich history of both establishments and is projected to generate significant economic benefits for the local community.

 

With its combination of thrilling activities, cultural experiences, and stunning natural beauty, Rick's Café continues to be a premier destination for visitors to Negril.