Irie Lyfe is a family-run agro-wellness enterprise rooted in beekeeping since 2012, based in Airy Castle, St. Thomas. Founders Brian and Barbara Allen launched the venture to transform local honey into infused condiments (e.g. ginger, Scotch bonnet), body yogurts, mosquito repellent, and herbal teas.

 

Their products, made with natural Jamaican ingredients, reflect sustainable practices and cultural authenticity. Available at their roadside stand and markets (e.g., Kingston expos), they export regionally (first Bahamas shipment) and have gained support from the Jamaica Business Development Corporation. The brand emphasizes natural, value-added wellness with a rustic charm and community-focused ethos.