In 1999, AEROTEL was granted a license to broadcast flight information which was conducted from its office in Montego Bay.
This was later upgraded to commercial radio broadcasting.
AEROTEL saw the opportunity to bring something new to radio, and in November 2001 commenced operation of KOOL 97 FM radio station, transmitting on the 97 MHz band through the length and breadth of Jamaica and across the world wide web.
Under the terms of its license, KOOL 97 FM focuses on music.
It also encourages tourism by portraying a positive image of Jamaica and its culture, using music as the conduit.
For the convenience of travellers, flight schedules are broadcast at the top of the hour.
News, sport, weather conditions, and any other relevant information pertaining to the travelling public and activities taking place at Jamaica’s International airports are also broadcast.
KOOL 97FM enjoys a top-quartile overall market position amongst the over 30 radio stations in Jamaica according to the last all-media survey.
It is a clear leader in the entertainment, travel, corporate listenership and middle-upper income market segments.
Key components of its success are the music format - Adult contemporary and retro.
The other key factor in KOOL’s success is it cadre of top deejays and announcers who are extremely popular and are often said be the best in Jamaica.
The station mantra is “The only station to keep you KOOL!"