IRIE FM is to Reggae music and Jamaican culture what MTV is to America and rock/pop music. This station also has the reputation of being first with dependable, non-aligned news and sports, information on current affairs, community affairs and the music industry. Reggae Bash, which showcased Reggaeís brightest talents at our own White River Reggae Park, in Ocho Rios on the north coast, was an IRIE FM production. Reggae Bash was the most popular series of live Reggae shows in Jamaica, between 1990 and 2001.
Technology and IRIE FM has been a wonderful marriage, boasting state of the art digital studios and production facilities. In fact, IRIE FM is reputed to have the most advanced facilities in the Caribbean. The fully-loaded website, with stream, www.iriefm.net has taken the world by storm. Listeners from Australia to Switzerland, from Seattle to Denmark are tuning in to IRIE FM. Thousands of people log on to www.iriefm.net as part of their daily routine. The website has clearly paved the way to become a reggae portal of great substance.
IRIE FM has pioneered new and different ways with the cellular phone, to promote its commanding presence. The station now offers select ringtones and picture logo for cell phones in Jamaica. Another frontier blazed by the ìpeopleísî radio station. IRIE FM has also been the launching pad for some of the industryís most successful acts, like Buju Banton and Sizzla, not to mention hosting some of the worldís most influential opinion leaders such as Louis Farrakhan, Winnie Mandela and Maya Angelou, to name a few. IRIE FM has truly become the heartbeat of Jamaica, promoting Reggae music and Jamaican culture with no apologies!