Cooyah is a legacy Jamaican fashion label, established in 1987 by visionary artist Homer Bair and rooted in reggae and Rastafarian culture. After a hiatus, the brand relaunched in 2022 through a strategic partnership with KEMET and is now based at its flagship flagship store on Hope Road. Cooyah offers distinct lines—Colours, Vintage, and Premium—featuring bold graphic streetwear, resort collections, and lifestyle apparel. Their offerings include T-shirts, hoodies, caps, swimwear, denim, polos, jackets, and accessories, all infused with Jamaican identity and artistry.

 

As Jamaica’s official merchandise partner for events like the Grand Slam Track and New York’s AFJ Hummingbird Gala, Cooyah continues to elevate Jamaican culture on global stages. The brand hosts in-store events—DJ nights, art showcases, book launches—making its retail space a cultural hub. With collaborations from designers and artists like Zaid Z194 and Psycho Bunny, Cooyah bridges heritage and contemporary flair. It appeals to locals, diaspora, and tourists seeking authentic style and cultural pride, offering quality craftsmanship and community engagement.