Big Yard Music Group, is a name synonymous with excellence. The best-selling Reggae artist, superb artist management, mastermind producers, experienced sound engineers, and an environment suited for the making of chart topping hits. Founded in 1996, Big Yard Music Group is a joint venture between Shaggy, Reggae’s only living certified Diamond-selling artist, his manager Robert Livingston and producer Sting International. Up to a decade ago when Shaggy’s individual success was inevitable, he knew it would only be fleeting if they didn’t start to think in terms of legacy. The birth of Big Yard was the first step on the way to creating a lasting vision for the genre they love. The goal of Big Yard Music Group, is to create a central space of opportunity. The studio not only provides for the technical side of music production, but it also nurtures the creativity of promising new artists and producers. Big Yard is currently based in Kingston, Jamaica and is well known as one of the industry’s premier recording studios completely outfitted with state-of-the-art equipment and a highly trained staff.
Though initially brought to fame in the early 1990’s by hits like “Big Up” and “Oh Carolina”, Shaggy later continued to rocket the international Reggae charts with songs like “Boombastic”, “It Wasn’t Me” and “Angel”. The Grammy-winner openly refers to Big Yard Music Group as the reason for his unparalleled success. Big Yard is also home to an impressive roster of talent including; Rayvon, Rik Rok,Christopher Martin, D-major, Iceman, D-Lynx and Richi-Loops ; and seasoned producers Robert Livingston, Sting International and Christopher Birch, are always in high demand.
In addition to releasing albums and singles featuring their own talent, Big Yard also partners with VP Records, the largest Caribbean music distributor, on its Riddim Driven series. Created by the Big Yard family of producers, the series features acts such as Morgan Heritage, Elephant Man, Voicemail, Bounty Killa, Tanto Metro & Devonte, and Richie Spice. The “My Baby” riddim was another hit, featuring Kiprich’s “Telephone Ting”, Shaggy and Olivia’s hit song "Wild 2nite" of Wild 2 Nite” riddim and Jamaica’s #1 radio hit “Bun Him” by Macka Diamond featuring Blacker. Additionally,to join the hit list out of the 'Big Yard' is "Church Heathen" by Shaggy on Heathen Riddim which penetrated world's core reggae charts and the club scenes.
In celebration of their first decade together Shaggy, Robert Livingston, and Sting International are embarking on a new venture: a record label. Pulling on over ten years of achievement and industry experience, this steadfast trio is looking to repeat their Grammy-winning, top-selling success with a new crop of up and coming artists. By grooming new talent and continuing to make hits, Big Yard is focusing its energy on community and taking another step closer to its legacy. With Shaggy’s ear for talent, Robert’s eye for opportunity and Sting seated squarely at the mixing board, the music industry will have no doubt that “the world is one Big Yard and this label is its playground”